Yacob Arroyo: If you love something, let it sink. If it floats, we were never wrong.

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[/vc_column_text][vc_empty_space][thb_image full_width=”true” lightbox=”true” image=”22823″ img_size=”full”][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][thb_image full_width=”true” lightbox=”true” image=”22824″ img_size=”full”][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_column_text]If you love something, let it sink. If it floats, we were never wrong. (Louisiana’s Best)
2020
Digital images, photography, video, and 3D models

Since the Industrial Revolution, various parts of Louisiana have begun to succumb to the effects of climate change. In a mere 100 years after oil being found in this region, millions upon millions of years of swamp formation and sediment build-up have been reversed by the actions of humanity. With this reversal comes the loss of several long-standing communities in the state, along with their homes, languages, traditions, and culture. With this loss comes indifference toward the struggles of those suffering, as their suffering is what makes other’s fortunes. With this indifference comes my frustration and the understanding that the land I stand on now lives on borrowed time.

To combat this, I have attempted to make work to grab people’s attention and glue it to the numbers that people in the most impacted areas deal with on a daily basis. Using the tools of media and advertisements to grab people’s attention, I have created a series of promotional materials for an imaginary soda brand, Louisiana’s Best, whose goal is to inform consumers about what parts of Louisiana are being lost, and how quickly we are losing them.

Yacob Arroyo
Waking Up to What’s Left in St. Bernard Parish
2020
Digital photograph

Yacob Arroyo
Louisiana’s Best: St. Bernard Parish
2020
Digital image

Yacob Arroyo
Louisiana’s Best: Isle De Jean Charles
2020
Digital image

Yacob Arroyo
Louisiana’s Best 2020 Promotional Video
2020
Digital video, 3D model
12 sec.

Yacob Arroyo
Louisiana’s Best: Get ‘em Before They’re Gone #1
2020
Digital photograph, 3D models

Yacob Arroyo
Louisiana’s Best: Get ‘em Before They’re Gone #2
2020
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