I loved eating breakfast cereal as a kid, especially the sweet, colorful ones that usually had a wacky cartoon mascot. My mom usually indulged my brother and I when she was makin’ groceries by letting us get a box, but she would always tell us “Y’know, this is just basically candy. Nothing nutritious for you. PURE SUGAR!”
Growing up, that repeatedly spoken caveat about the true nature of those “kid-marketed” cereals is the inspiration for my installation.
In this era of transparency, I imagined a corporation just being straightforward and direct with what they’re selling while also using modern science to make SUGAR even BETTER for the consumer! Despite any pesky side-effects, we know your kids are gonna LOVE it!!!
SO FOLKS!!! HYPER SUGAR NOW ON SALE AT YOUR LOCAL GROCER!!!
Caesar Meadows is a New Orleans native and self-taught cartoonist. He has been self-publishing comics in New Orleans since the early 1990’s. He was one of the founding cartoonists of the underground jam comic book “dafa FUNGUS”. Where Y’at magazine published his monthly comic strip “Mumbeaux Gumbo” from 2001 to 2011. Since 2005, his strips have appeared regularly in Antigravity magazine, where he still serves as the comics editor. He’s been a dedicated organizer/volunteer of Press Street’s 24HR Draw-a-thon since the first one was held in 2006. He’s the co-founder/editor of FEAST yer eyes, an annual illustration & comics anthology which published its first issue in 2010. And he’s also the current president of the Krewe of ‘tit R?x, a New Orleans micro-parade of shoebox sized floats.
In 2015, he became a member of the Antenna gallery collective.