In May and June, Antenna’s Paper Machine is offering a series of free workshops in branding, logo design, page layout, business card design, and website building for small business owners, writers, artists and other entrepreneurs. Space is limited!
All classes are limited to 5 participants.
Type and layout basics using InDesign May 29 Wednesday, 6 to 9 p.m.
Building Your First Website with Squarespace June 5, Wednesday, 6 to 9 p.m.
Business Card Design and Use for Small Businesses June 9, Sunday 12 to 3 p.m.
Logo Design for Small Businesses June 16, Sunday 12 to 3 p.m.
Branding for Small Businesses June 25, Tuesday, 6 to 9 p.m.
Type and layout basics using InDesign
May 29 Wednesday, 6 to 9 p.m.
Want to design and create print-based documents, from flyers to newsletters to books? This workshop is an introduction to typography, text layout and Adobe InDesign. We’ll go over the basics of how to use InDesign to design and export documents for print, and how type choice can enhance visual message.
Instructor: Jessica Peterson has been designing and printing books for almost 25 years. She started using Indesign in the early 2000’s, when it replaced Quark Express as the primary program for desktop publishing.
Building Your First Website with Squarespace
June 5, Wednesday, 6 to 9 p.m.
During this 3 hour workshop, we will make a free working trial site on Squarespace. First, we’ll discuss the main and secondary goals of your site. Then, we will talk about how to choose a host/CMS and how to buy a domain based on that choice. We’ll discuss website organization and then make the pages, including adding product for sale if you have some. Last, we’ll discuss how to get the word out about your new site.
Instructor: Tammy Mercure is a photographer who has building websites for over 20 years. Over the years, she has transitioned many art department websites to new CMSs and has designed sites for many artists.
Business Card Design and Use for Small Businesses
June 9, Sunday 12 to 3 p.m.
Learn the marketing and design basics you need for the most effective business cards. This workshop covers basic business card design as well as how to comfortably and effectively use your business card to promote and market your business. Students will have the option to print their designs at Paper Machine
Instructor: Nancy Sharon Collins. Nancy Sharon Collins. Collins is the country’s leading engraved stationery expert working in her eponymous company, Nancy Sharon Collins, Stationer LLC. She authored The Complete Engraver, has written for PRINT and HOW magazines about design and commercial printing and has appeared in popular Town & Country, VOGUE, Veranda, and The New York Times.
Logo Design for Small Businesses
June 16, Sunday 12 to 3 p.m.
A logo is a visual image or symbol that represents your company or brand (think: the Nike logo, the Apple logo). We will discuss logos and look at examples. Participants will begin to design their own logos, and practice how to transfer these ideas to the computer to be used in a variety of applications from print to web.
Instructor: Reba Joy. Reba Joy is the creative director of the National World War II museum. She is also the co-founder of Scout, a New Orleans based design firm pioneering the way that clients connect with consumers. She formerly served as the art director at The Idea Village, where she leads the creative direction for New Orleans Entrepreneur Week. She began her creative design career with Peter Mayer where some of her clients included Zatarain’s and CenturyLink, the largest telecommunications company in the U.S. She is a native of New Orleans and a graduate of Loyola University’s Graphic Design program.. She helps brands craft their best stories by bringing their creative visions to life.
Branding for Small Businesses
June 25, Tuesday, 6 to 9 p.m.
Branding is the visual language that defines you or your company to the public, providing the backbone for all successful marketing. Branding is the colors, typefaces, images you use to help people recognize your business. In this workshop, we will review with successful and unsuccessful examples of branding and help you create a style guide which will contain all the fonts, colors and images you want associated with your brand. You can give this style guide to designers and other people your business works with to help create all your advertising material.
Instructor: Jessica Peterson. In addition to letterpress printing and book design, Jessica has helped several small businesses design comprehensive visual branding. She got her start in branding by working for Warner Brothers on their first branding campaign for Tweety Bird.